Conceptually, theoretically, THE GREAT HACK is essential viewing for everyone who uses social media. The big question presented at the top is “How did the dream of a connected world tear us apart?”. I found it very irritating that they decided to subtitle a number of voices speaking perfectly clear English but without an American accent – it’s pretty obnoxious and doesn’t do wonders for the argument landing anywhere outside the US. The debate primarily focuses on Trump and Brexit so straight away you’re working to alienate half of your target audience. You also get some rather old-fashioned and overbearing graphics that end up detracting from the argument. Cambridge Analytica seen as a “full service propaganda machine” is simply terrifying, even more so because relatively few people realised it before the press coverage. “We invented the way social media is used to communicate with voters”. You won’t regret giving your time to The Great Hack; your eyes will be opened, but it could all have been delivered more elegantly.